ghd one inch platinum plus styler in white with allure best of beauty award seal
ghd one inch platinum plus styler in white with allure best of beauty award seal
ghd one inch platinum plus styler in white plate close-up
ghd one inch platinum plus styler in white hinge close-up
ghd one inch platinum plus styler in white button close-up
ghd one inch platinum plus styler in white with box

ghd Platinum+ Flat Iron (1 inch plate) White

AWARD WINNER
  • Ultimate smart flat iron that predicts your hair's needs
  • 70% stronger hair¹
  • 75% more shine² 
  • 2x color protection
Color: white

USD $319.00

  • Free Standard Shipping
  • 21 day no hassle return policy
  • 3 year warranty
ghd Platinum+ Flat Iron (1 inch plate) White

USD $319.00

AWARD WINNER

Discover our best selling smart styler with over 50 global beauty awards, including four Allure Best of Beauty Awards for Best Flat Iron.

No more guessing the correct styling temperature. All of our stylers are pre-set to the optimal styling  temperature of 365°F. ghd's ultra-zone™ technology monitors heat 250x a second to maintain the healthiest temperature without extreme heat damage. Enjoy 70% stronger hair,* 75% more shine,** and 2x more color protection. 

ghd 20 Years of Hair-itage - loved by beauty enthusiasts, endorsed by stylists.

SUGGESTED USAGE
- Use on dry hair
- Spray ghd heat protect spray - bodyguard and comb through from root to tip before styling.
- Ensure that the styler is as close to the root as possible before closing the plates.
- Gently move toward the tip of the section in one simple gliding motion.
- Repeat the process with each section of hair, gliding once from roots to ends.

*reduced breakage and 2 x more color protection vs a styler working at 450ºF
**Proven to increase shine vs naturally dried hair

ghd one inch platinum plus styler in white button close-up

Our bestselling smart flat iron

No more guessing the correct styling temperature. A push of a button ensures the optimal styling temperature of 365°F with no extreme-heat styling damage.

ghd one inch platinum plus styler in white hinge close-up

Flat iron waves

Unique wishbone hinge and round barrel enables versatile, snag-free styling to create sleek styles, curls, or waves.

ghd one inch platinum plus styler in white plate close-up

Personalized results

Ultra-zone™ predictive technology recognizes hair thickness & speed of styling and adjusts accordingly for results personalized to you.

Enhanced styling with less heat

Infinity sensors monitor heat 250x a second across the high-gloss plates to deliver a personalized styling experience, no matter your hair type or length.

ghd one inch platinum plus styler and heat protect spray - bodyguard

Power couple

Unlock professional end results - use the ghd platinum+ with our #1 bestselling heat protect spray - bodyguard for lightweight & invisible protection while styling.

allure best of beauty hall of fame seal on a black background

OUR MOST AWARDED SMART STYLER

Winner of 50 global beauty awards and 4x winner of the much-coveted Allure Best of Beauty Award for Best Flat Iron

4.3/5

ghd Platinum+ Flat Iron (1 inch plate) White rating review

Would recommend this to a friend
Showing 601 reviews

Be patient - it works great!

This Flat Iron is a little thinner than I’m used to with the 1” plates. However, I was impressed with how well it straightened. With a little patience - it worked wonders. My hair before was wavy and unmanageable, but after I used this straightener - it looks straight and honestly - not many flyaways and the frizz is minimal! The straighter itself I found to be lightweight and the cord long enough to comfortable style my hair. I actually love it!
StephanieK
4/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Great for Wigs/Styling!

I tested this product on a layered wig I wanted to straighten.. it did a pretty good job! The flat iron itself worked a little different than ones I’ve had before, so I did have to read the instructions but after that I got the hang of it. It held heat nicely and has a good grip on it to keep your hands from slipping while ironing. It also came with a silicone cover for the blades once it cools off which I love. The only downside is that I can’t adjust the heat as needed, so I may use this only for wigs to avoid damaging my own hair.
AdrianJ
5/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Love this straightener!

Amazing straightener with all the essentials to keep your hair beautiful 😍. It heats up to max temp within seconds &just one or two passes and my hair is straight &even shinier than before! I love the plate gaurd it comes with and the fact it has a on/off tone. It's really a effective &efficient product &definitely worth the price point!
CaraJeanneP
5/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Nest Features, Not So Great Perfomance

I really wanted to love this straightener. The concept is neat: it auto-heats to a standard temperature that will not hurt your hair. It heats up fast, and the automated notification when it’s done heating is wonderful! I also loved the size and storage abilities. The heat shield that was included is great also. Unfortunately, I found the heated temperature wasn’t quite enough to allow my hair to hold, and my hair isn’t super thick, making me wonder what it would be like for someone with a different texture. My other complaint was that my hair would get stuck in the plates while straightening, which drove me insane.
KatieK
3/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Great!

This is a great flat iron. It heats up quickly and straightens the hair smoothly without pulling! My one complaint is the inability to change the temperature.
AshleyK
4/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com