ghd one inch platinum plus styler in white with allure best of beauty award seal
ghd one inch platinum plus styler in white with allure best of beauty award seal
ghd one inch platinum plus styler in white plate close-up
ghd one inch platinum plus styler in white hinge close-up
ghd one inch platinum plus styler in white button close-up
ghd one inch platinum plus styler in white with box

ghd Platinum+ Flat Iron (1 inch plate) White

FREE GIFT AWARD WINNER
  • Ultimate smart flat iron that predicts your hair's needs
  • 70% stronger hair¹
  • 75% more shine² 
  • 2x color protection

Receive a FREE ghd style gift set in cherry chic ($30 value) with qualifying tool purchase. Automatically applied at checkout. While supplies last.

Color: white

USD $319.00

*

USD $239.00

  • Free Standard Shipping
  • 21 day no hassle return policy
  • 3 year warranty

  • *$319 was the prevailing market price across retailers on 2/11/26
ghd Platinum+ Flat Iron (1 inch plate) White

was USD $319.00

USD $239.00

FREE GIFT AWARD WINNER

Discover our best selling smart styler with over 50 global beauty awards, including four Allure Best of Beauty Awards for Best Flat Iron.

No more guessing the correct styling temperature. All of our stylers are pre-set to the optimal styling  temperature of 365°F. ghd's ultra-zone™ technology monitors heat 250x a second to maintain the healthiest temperature without extreme heat damage. Enjoy 70% stronger hair,* 75% more shine,** and 2x more color protection. 

ghd 20 Years of Hair-itage - loved by beauty enthusiasts, endorsed by stylists.

SUGGESTED USAGE
- Use on dry hair
- Spray ghd heat protect spray - bodyguard and comb through from root to tip before styling.
- Ensure that the styler is as close to the root as possible before closing the plates.
- Gently move toward the tip of the section in one simple gliding motion.
- Repeat the process with each section of hair, gliding once from roots to ends.

*reduced breakage and 2 x more color protection vs a styler working at 450ºF
**Proven to increase shine vs naturally dried hair

ghd one inch platinum plus styler in white button close-up

Our bestselling smart styler

No more guessing the correct styling temperature. A push of a button ensures the optimal styling temperature of 365°F with no extreme-heat styling damage.

ghd one inch platinum plus styler in white hinge close-up

Flat iron waves

Unique wishbone hinge and round barrel enables versatile, snag-free styling to create sleek styles, curls, or waves.

ghd one inch platinum plus styler in white plate close-up

Personalized results

Ultra-zone™ predictive technology recognizes hair thickness & speed of styling and adjusts accordingly for results personalized to you.

Enhanced styling with less heat

Infinity sensors monitor heat 250x a second across the high-gloss plates to deliver a personalized styling experience, no matter your hair type or length.

ghd one inch platinum plus styler and heat protect spray - bodyguard

Power couple

Unlock professional end results - use the ghd platinum+ with our #1 bestselling heat protect spray - bodyguard for lightweight & invisible protection while styling.

allure best of beauty hall of fame seal on a black background

OUR MOST AWARDED SMART STYLER

Winner of 50 global beauty awards and 4x winner of the much-coveted Allure Best of Beauty Award for Best Flat Iron

4.3/5

ghd Platinum+ Flat Iron (1 inch plate) White rating review

Would recommend this to a friend
Showing 533 reviews

Pretty solid!

I received this product from Influenster in exchange for my honest review. The good : 1. Heats up quickly - compared to my current and past flat irons, this heats up a lot faster than any other I have ever owned. It beeps when it is ready, which is nice so that I can do my makeup while I wait for the iron to heat up. 2. No catching hair - the iron part is very smooth. I have a lot of hair and have been using it for the past three days and never caught a strand. 3. Beautiful shine. 4. The silicone cover - It keeps everything (the counter and the user’s hand) safe! The bad (not so bad) : 1. Only one setting for the temperature - it heats up to 365F (185C). My hair is thick and on the coarse side, so it was fine but still higher than my usual temp of 320F (160C). This might be an issue for users with finer hair to use on a daily basis. 2. No locking mechanism - it needs to be handled with care, especially for people with young children. I didn’t think much of the weight of the product - I think it’s probably about the same as the other ones I own. The 1’ width allows me to add curl (I didn’t in the photo because my hair is not that long). I am very happy with the end results of my hair and will continue to use this hair iron. I took one star off because it inability to close when not in use and It is a bit pricey. I cannot casually recommend it to “everyone,” due to the cost, but for those who are looking for a high-quality flat iron, this is a great option.
AkikoB
4/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Okay

I think this is a good straightner. I love how sleek it looks, it works great. However I do find the price to be a little on the pricey side. I also feel like it's a little clunky to use to curl hair, probably best for straightening. Also it not having an option to choose temperature I don't like. It's a good straightner, but the price is a little steep.
KristaM
4/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Quality of this flat iron is great

ghd Platinum + styler flat iron is my number one after drying my hair. It comes handy when I gotta put my hair nicely or make them curly. Works both ways and quality is amazing !
ingkaraiymz_5137
5/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

There is a difference between budget and high end

This ghd Platinum plus 1" flat iron does a great job of straightening, curling or waving hair. It has an 8.8 foot long 360° swivel cord that never gets in the way. The 3.54" long plates are large enough for my longer hair. It fully heats up in seconds, to a pre-set temperature of 365°, which is optimal for styling most hair types. You'll want to use a heat protectant, especially if you have fine hair like I do. Fortunately, it works on one pass, and the result is shiny, smooth hair that lasts for 2-3 days. The barrel is a perfect shape for curling, there are no lines or creases left in my hair after use. It does not pull my hair either. The hinge is also of great quality, and I love the power button. Long press to turn it off. It automatically turns off after 30 minutes of no use for safety, and it comes with a silicone sleeve that you can use while the iron is hot to prevent heat mishaps. I used to think there was no difference between a $60 iron and a $300 iron, but I was wrong. I will never go back to cheap hair tools that do not help my hair hold a style.
5/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Love

I love love love this GHD platinum styler. Heats up very fast, no need to set the temp, temp is set at 365F which is amazing for my hair type. It left my hair smooth with just on pass, very shiny and smooth.
rosa_aq_475
5/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com