ghd one inch platinum plus styler in white with allure best of beauty award seal

ghd one inch platinum plus styler in white plate close-up

ghd one inch platinum plus styler in white hinge close-up

ghd one inch platinum plus styler in white button close-up

ghd one inch platinum plus styler in white with box

ghd Platinum+ Flat Iron (1 inch plate) White

AWARD WINNER

Ultimate smart flat iron that predicts your hair's needs
70% stronger hair¹
75% more shine²
2x color protection

Color: white

USD $319.00

Free Standard Shipping
21 day no hassle return policy
3 year warranty

ghd Platinum+ Flat Iron (1 inch plate) White

USD $319.00

AWARD WINNER

Discover our best selling smart styler with over 50 global beauty awards, including four Allure Best of Beauty Awards for Best Flat Iron.

No more guessing the correct styling temperature. All of our stylers are pre-set to the optimal styling temperature of 365°F. ghd's ultra-zone™ technology monitors heat 250x a second to maintain the healthiest temperature without extreme heat damage. Enjoy 70% stronger hair,* 75% more shine,** and 2x more color protection.

ghd 20 Years of Hair-itage - loved by beauty enthusiasts, endorsed by stylists.

SUGGESTED USAGE
- Use on dry hair
- Spray ghd heat protect spray - bodyguard and comb through from root to tip before styling.
- Ensure that the styler is as close to the root as possible before closing the plates.
- Gently move toward the tip of the section in one simple gliding motion.
- Repeat the process with each section of hair, gliding once from roots to ends.

*reduced breakage and 2 x more color protection vs a styler working at 450ºF
**Proven to increase shine vs naturally dried hair

This Platinum+ Styler flat Iron is my 3rd GHD product (btw, my first one, that I got well over 10 years ago, still works like new) and I think they’re the best. The Platinum+ Styler heats up fast and glides through hair without pulling or burning. It leaves my hair noticeably smoother and shinier after one pass. It doesn’t feel too hot or drying, even on the ends. The plates move evenly, making styling quick and controlled. It doesn’t have any noise when turned on (unlike some other brands). It’s very easy to use, has one button to turn it on and start using, and it’s a dependable tool if you want shiny and sleek finish.

DinaK

5/5

This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

The best out there

16 February 2026

Wow, what a treat. I have had an old flatiron for 10 years, and desperately needed an upgrade. This is THE best hair straightener. It is sleek, portable, and has a heat cover for travel. It leaves my hair beautifully straight (I have big thick curls). Love this flatiron!!!

DevinD

5/5

This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

A flat iron built for perfection!

16 February 2026

The ghd Platinum & Styler 1' Flat Iron is the holy grail of flat irons! It leaves my hair silky, shiny, straight, and healthy looking. The plates literally glide down my hair effortlessly and never leave it tangled. The platinum ghd flat iron is such a versatile tool that allows me to create a variety of different hair styles from loose waves, bouncy waves, and sleek pin straight styles. I am in love with the aftermath every time I use it! The shine and style can last for days after using this product. I believe it is worth every penny because it was designed to protect your hair from heat damage. I especially appreciate the controlled heat setting to ensure protection for your hair. With easy to follow instructions, this flat iron is worth the value. I can't wait to recommend this to others.

AlyssaM

4/5

This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Nice flat iron

16 February 2026

I am in love with this flat iron because it did an amazing job at flat ironing my hair. I like how pen straight the hair got. It did not snag the hair like other flat irons. I like how I don’t have to keep going over the hair just a couple of passes will do. This flat iron is high quality and fits very comfortable into my hands and is not too bulky just the right size. I like how the temperature is set to 365F because that is not too high, and it is an healthy temperature setting for the hair. It’s nice that it gets really hot, but not too hot just the right temperature. Overall, one of the best flat iron I have ever used.

IeshaM

5/5

This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

ghd Platinum+ Flat Iron (1 inch plate) White

Our bestselling smart styler

Flat iron waves

Personalized results

Enhanced styling with less heat

Power couple

OUR MOST AWARDED SMART STYLER

Ultra-zone™ with predictive technology

365ºF temperature for optimum styling

Advanced, precision milled, floating plates

Wishbone hinge

Heat resistant protective plate guard

Universal voltage

Automatic sleep mode

8.8 ft. swivel cord for convenient styling

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