ghd one inch platinum plus styler in white with allure best of beauty award seal
ghd one inch platinum plus styler in white with allure best of beauty award seal
ghd one inch platinum plus styler in white plate close-up
ghd one inch platinum plus styler in white hinge close-up
ghd one inch platinum plus styler in white button close-up
ghd one inch platinum plus styler in white with box

ghd Platinum+ Flat Iron (1 inch plate) White

FREE GIFT AWARD WINNER
  • Ultimate smart flat iron that predicts your hair's needs
  • 70% stronger hair¹
  • 75% more shine² 
  • 2x color protection

Receive a FREE ghd Oval Dressing Brush ($40 value) with the purchase of select ghd styling tools. Automatically applied at checkout. While supplies last.

Color: white

USD $289.00

  • Free Standard Shipping
  • 21 day no hassle return policy
  • 3 year warranty
ghd Platinum+ Flat Iron (1 inch plate) White

USD $289.00

FREE GIFT AWARD WINNER

Discover our best selling smart styler with over 50 global beauty awards, including four Allure Best of Beauty Awards for Best Flat Iron.

No more guessing the correct styling temperature. All of our stylers are pre-set to the optimal styling  temperature of 365°F. ghd's ultra-zone™ technology monitors heat 250x a second to maintain the healthiest temperature without extreme heat damage. Enjoy 70% stronger hair,* 75% more shine,** and 2x more color protection. 

ghd 20 Years of Hair-itage - loved by beauty enthusiasts, endorsed by stylists.

SUGGESTED USAGE
- Use on dry hair
- Spray ghd heat protect spray - bodyguard and comb through from root to tip before styling.
- Ensure that the styler is as close to the root as possible before closing the plates.
- Gently move toward the tip of the section in one simple gliding motion.
- Repeat the process with each section of hair, gliding once from roots to ends.

*reduced breakage and 2 x more color protection vs a styler working at 450ºF
**Proven to increase shine vs naturally dried hair

ghd one inch platinum plus styler in white button close-up

Our bestselling smart styler

No more guessing the correct styling temperature. A push of a button ensures the optimal styling temperature of 365°F with no extreme-heat styling damage.

ghd one inch platinum plus styler in white hinge close-up

Flat iron waves

Unique wishbone hinge and round barrel enables versatile, snag-free styling to create sleek styles, curls, or waves.

ghd one inch platinum plus styler in white plate close-up

Personalized results

Ultra-zone™ predictive technology recognizes hair thickness & speed of styling and adjusts accordingly for results personalized to you.

Enhanced styling with less heat

Infinity sensors monitor heat 250x a second across the high-gloss plates to deliver a personalized styling experience, no matter your hair type or length.

ghd one inch platinum plus styler and heat protect spray - bodyguard

Power couple

Unlock professional end results - use the ghd platinum+ with our #1 bestselling heat protect spray - bodyguard for lightweight & invisible protection while styling.

allure best of beauty hall of fame seal on a black background

OUR MOST AWARDED SMART STYLER

Winner of 50 global beauty awards and 4x winner of the much-coveted Allure Best of Beauty Award for Best Flat Iron

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I terrible straightener

Verified Purchase
Hair kept getting snagged and pulled in slit, doesn’t get hot . Probably don’t effective for ethnic hair. It was so frustrating to use because it didn’t do anything for my hair and i spent a lot of time trying to release the snagged hair despite being extremely careful .
Kayla
1/5
Hair type: Curly, Textured

Easy on your hair!

Verified Purchase
My hair loves this straightener. It. Makes my hair shine and the ends are so smooth. My old straightener would make my ends look damaged and frizzy! Great product.
KDogg
Lincoln, Nebraska
5/5
Age: 55 to 64
Gender: Female
Hair length: Long
Hair type: Wavy, Color treated

Not all I thought it would be

Verified Purchase
I needed a new flat iron when my GHD Gold I had for years died in vacation. I decided I might as well “upgrade” I like the ease of it its “soft” compared to normal flat irons. My hair is smooth, shiny , sleek. Curls easy. However if you do. It angle it except right it pulls hair out of my head. It has these weird ridges built In it and yanks strands right out of my head. For the price I’m not happy with that at all
Horrible customer service
Illinois
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