ghd one inch platinum plus styler in white with allure best of beauty award seal

ghd one inch platinum plus styler in white plate close-up

ghd one inch platinum plus styler in white hinge close-up

ghd one inch platinum plus styler in white button close-up

ghd one inch platinum plus styler in white with box

ghd Platinum+ Flat Iron (1 inch plate) White

AWARD WINNER SAVE $75

Ultimate smart flat iron that predicts your hair's needs
70% stronger hair¹
75% more shine²
2x color protection

Color: white

USD $319.00

USD $244.00

Free Standard Shipping
21 day no hassle return policy
3 year warranty

*$319 was the prevailing market price across retailers on 2/20/26

ghd Platinum+ Flat Iron (1 inch plate) White

was USD $319.00

USD $244.00

AWARD WINNER SAVE $75

Discover our best selling smart styler with over 50 global beauty awards, including four Allure Best of Beauty Awards for Best Flat Iron.

No more guessing the correct styling temperature. All of our stylers are pre-set to the optimal styling temperature of 365°F. ghd's ultra-zone™ technology monitors heat 250x a second to maintain the healthiest temperature without extreme heat damage. Enjoy 70% stronger hair,* 75% more shine,** and 2x more color protection.

ghd 20 Years of Hair-itage - loved by beauty enthusiasts, endorsed by stylists.

SUGGESTED USAGE
- Use on dry hair
- Spray ghd heat protect spray - bodyguard and comb through from root to tip before styling.
- Ensure that the styler is as close to the root as possible before closing the plates.
- Gently move toward the tip of the section in one simple gliding motion.
- Repeat the process with each section of hair, gliding once from roots to ends.

*reduced breakage and 2 x more color protection vs a styler working at 450ºF
**Proven to increase shine vs naturally dried hair

I am obsessed with this straightener! I have had ghd in the past but this is way better. It takes 10 seconds.. yes I said 10, to heat up! So quick!! The end by the plates has enough end that it isn’t hot while handling. I have straightened and curled my hair with this. My hair feels so soft after using. Usually straightener curls do not last very long but these are so good they last all week long! The price is a bit high but I can see why it is worth it.

VeronicaL

5/5

This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Heats up super fast

20 February 2026

Heats up incredibly fast, although I wish you could choose the temperature. It has a 360 swivel cord which is very helpful especially in the salon. It works really well for straightening or curling, very easy to use!

SamanthaH

5/5

This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Good but expensive

20 February 2026

I like this but I don’t think that it is worth the price. I enjoy the design, it is very sleek and I like the wishbone end that makes it easy to twist the iron without getting tangled in it. It is easy to use and user friendly with the noise that it makes when it turns on and off and when it reaches its temperature. What I don’t like is that I cannot change the temperature, while I understand that is for the protection of my hair, it is my hair and I can do to it what I want. The iron does heat up very fast though. Over all I like this but there are others that do the same for much less money.

MollyG

4/5

This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Pre-set temperature saves my hair!

18 February 2026

The perfect flat iron! The temperature is pre-set so I didn’t risk scorching my hair. The panels glide smoothly with zero pulling or breaking. The grip is nice and sleek and the cord length is perfect! It even sings a little tune when you turn it on and off. My hair felt smooth and conditioned after using and not fried and brittle.

RachelleN

5/5

This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Amazing quality

18 February 2026

Ok I am obsessed! I’ve been using the ghd platinum styler and i totally get why it’s such a hyped tool. The first thing I noticed is how fast it heats up. Literally ready in seconds, which is perfect when you’re in a rush. What I love most is how smooth it glides through the hair.

SherleyM

5/5

This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

ghd Platinum+ Flat Iron (1 inch plate) White

Our bestselling smart styler

Flat iron waves

Personalized results

Enhanced styling with less heat

Power couple

OUR MOST AWARDED SMART STYLER

Ultra-zone™ with predictive technology

365ºF temperature for optimum styling

Advanced, precision milled, floating plates

Wishbone hinge

Heat resistant protective plate guard

Universal voltage

Automatic sleep mode

8.8 ft. swivel cord for convenient styling

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