ghd Platinum+ Flat Iron (1 inch plate) White
ghd Platinum+ Flat Iron (1 inch plate) White
ghd one inch platinum plus styler in white plate close-up
ghd one inch platinum plus styler in white hinge close-up
ghd one inch platinum plus styler in white button close-up
ghd one inch platinum plus styler in white with box

ghd Platinum+ Flat Iron (1 inch plate) White

FREE GIFT
AWARD WINNER
  • Ultimate smart flat iron that predicts your hair's needs
  • 70% stronger hair¹
  • 75% more shine² 
  • 2x color protection

Receive a FREE ghd bundle gift set ($30 value) with the purchase of a heated styling tool. Automatically applied at checkout. While supplies last.

Color: white

USD $319.00

*

USD $239.00

  • Free Standard Shipping
  • 21 day no hassle return policy
  • 3 year warranty

  • *$319 was the prevailing market price across retailers on 3/23/26
ghd Platinum+ Flat Iron (1 inch plate) White

was USD $319.00

USD $239.00

FREE GIFT AWARD WINNER

Discover our best selling smart styler with over 50 global beauty awards, including four Allure Best of Beauty Awards for Best Flat Iron.

No more guessing the correct styling temperature. All of our stylers are pre-set to the optimal styling  temperature of 365°F. ghd's ultra-zone™ technology monitors heat 250x a second to maintain the healthiest temperature without extreme heat damage. Enjoy 70% stronger hair,* 75% more shine,** and 2x more color protection. 

ghd 20 Years of Hair-itage - loved by beauty enthusiasts, endorsed by stylists.

SUGGESTED USAGE
- Use on dry hair
- Spray ghd heat protect spray - bodyguard and comb through from root to tip before styling.
- Ensure that the styler is as close to the root as possible before closing the plates.
- Gently move toward the tip of the section in one simple gliding motion.
- Repeat the process with each section of hair, gliding once from roots to ends.

*reduced breakage and 2 x more color protection vs a styler working at 450ºF
**Proven to increase shine vs naturally dried hair

ghd one inch platinum plus styler in white button close-up

Our bestselling smart flat iron

No more guessing the correct styling temperature. A push of a button ensures the optimal styling temperature of 365°F with no extreme-heat styling damage.

ghd one inch platinum plus styler in white hinge close-up

Flat iron waves

Unique wishbone hinge and round barrel enables versatile, snag-free styling to create sleek styles, curls, or waves.

ghd one inch platinum plus styler in white plate close-up

Personalized results

Ultra-zone™ predictive technology recognizes hair thickness & speed of styling and adjusts accordingly for results personalized to you.

Enhanced styling with less heat

Infinity sensors monitor heat 250x a second across the high-gloss plates to deliver a personalized styling experience, no matter your hair type or length.

ghd one inch platinum plus styler and heat protect spray - bodyguard

Power couple

Unlock professional end results - use the ghd platinum+ with our #1 bestselling heat protect spray - bodyguard for lightweight & invisible protection while styling.

allure best of beauty hall of fame seal on a black background

OUR MOST AWARDED SMART STYLER

Winner of 50 global beauty awards and 4x winner of the much-coveted Allure Best of Beauty Award for Best Flat Iron

4.3/5

ghd Platinum+ Flat Iron (1 inch plate) White rating review

Would recommend this to a friend
Showing 607 reviews

Great hair tool!

This flat iron is so quiet and is a great product for both curling and straightening your hair. The cord doesn’t get tangled easy! It’s very durable and a stable product!
PaigeS
5/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Great flat iron

Heats up quickly and works just as expected for a hair straightener. I like that the outside of the flat iron is not 90 degrees because it can be easily used to create curls as well!
AlexandraK
5/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Thee best yet

10 out of 10 recommend. I thought that one inches was gonna be too small but it’s actually perfect for my hair. I have very thick coarse hair and it takes an hour or more to straighten my hair.; not with this hair straightener. I cannot get over that It heats up within two seconds. Also having the feature of if it’s on for over 30 minutes unused it will turn off by itself. Which is a great safety measure to have. This is my new favorite straightener. I will definitely be using this all the time. It works very well with hair products. I don’t feel like it’s scorching my hair. There’s just so many good things about this hair straightener, I could go on and on and on.
AmandaM
5/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Wow!

This is one of the best hot hair tools I have used! Not only does it straighten my hair, but I can get a reall nice curl with it too. It also leaves my hair smooth and shiny without feeling damaged.
CassieR
5/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Very simple and easy to use!

Very simple, sleek straightener that gets the job done! Only one button on the straightener. There's a tune to show it turning on, and another tune sounding seconds later to indicate it ready to be used. There's no dial or way to adjust the heat, just an on button. Ideal for those who don't mind the simplicity of the straightener, but not for those who like having different temperatures than the one already set. Cord feels strong and durable, grip on the straightener is easy on my hands, and only once did it snag my wavy, coarse hair. Straightened my hair in 10 minutes.
ElenraeG
4/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com