ghd one inch platinum plus styler in white with allure best of beauty award seal
ghd one inch platinum plus styler in white with allure best of beauty award seal
ghd one inch platinum plus styler in white plate close-up
ghd one inch platinum plus styler in white hinge close-up
ghd one inch platinum plus styler in white button close-up
ghd one inch platinum plus styler in white with box

ghd Platinum+ Flat Iron (1 inch plate) White

FREE GIFT AWARD WINNER
  • Ultimate smart flat iron that predicts your hair's needs
  • 70% stronger hair¹
  • 75% more shine² 
  • 2x color protection

Use code IWD2026 at checkout to receive a FREE ghd 2-in-1 heat-resistant flat iron bag & mat ($49 value). While supplies last.

Color: white

USD $319.00

*

USD $255.00

  • Free Standard Shipping
  • 21 day no hassle return policy
  • 3 year warranty
ghd Platinum+ Flat Iron (1 inch plate) White

was USD $319.00

USD $255.00

FREE GIFT AWARD WINNER

Discover our best selling smart styler with over 50 global beauty awards, including four Allure Best of Beauty Awards for Best Flat Iron.

No more guessing the correct styling temperature. All of our stylers are pre-set to the optimal styling  temperature of 365°F. ghd's ultra-zone™ technology monitors heat 250x a second to maintain the healthiest temperature without extreme heat damage. Enjoy 70% stronger hair,* 75% more shine,** and 2x more color protection. 

ghd 20 Years of Hair-itage - loved by beauty enthusiasts, endorsed by stylists.

SUGGESTED USAGE
- Use on dry hair
- Spray ghd heat protect spray - bodyguard and comb through from root to tip before styling.
- Ensure that the styler is as close to the root as possible before closing the plates.
- Gently move toward the tip of the section in one simple gliding motion.
- Repeat the process with each section of hair, gliding once from roots to ends.

*reduced breakage and 2 x more color protection vs a styler working at 450ºF
**Proven to increase shine vs naturally dried hair

ghd one inch platinum plus styler in white button close-up

Our bestselling smart flat iron

No more guessing the correct styling temperature. A push of a button ensures the optimal styling temperature of 365°F with no extreme-heat styling damage.

ghd one inch platinum plus styler in white hinge close-up

Flat iron waves

Unique wishbone hinge and round barrel enables versatile, snag-free styling to create sleek styles, curls, or waves.

ghd one inch platinum plus styler in white plate close-up

Personalized results

Ultra-zone™ predictive technology recognizes hair thickness & speed of styling and adjusts accordingly for results personalized to you.

Enhanced styling with less heat

Infinity sensors monitor heat 250x a second across the high-gloss plates to deliver a personalized styling experience, no matter your hair type or length.

ghd one inch platinum plus styler and heat protect spray - bodyguard

Power couple

Unlock professional end results - use the ghd platinum+ with our #1 bestselling heat protect spray - bodyguard for lightweight & invisible protection while styling.

allure best of beauty hall of fame seal on a black background

OUR MOST AWARDED SMART STYLER

Winner of 50 global beauty awards and 4x winner of the much-coveted Allure Best of Beauty Award for Best Flat Iron

4.3/5

ghd Platinum+ Flat Iron (1 inch plate) White rating review

Would recommend this to a friend
Showing 591 reviews

Great!

This is a great flat iron. It heats up quickly and straightens the hair smoothly without pulling! My one complaint is the inability to change the temperature.
AshleyK
4/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Not worth the price

I received this product for free from Influenster in exchange for my honest review. I like the small, compact size of this flat iron and the cord is a generous length. I do not like that this flat iron doesn't have a heat adjustment feature because the automatic adjustment is a little too hot for my liking. Also, this flat iron is pretty expensive but I honestly prefer my cheaper Walmart flat iron over this one. As far as straightening your hair, it does a good job and your hair does look healthy and smooth but I just don't think it is worth the price.
JenniferM
3/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Great straightener!

Very happy with this straightener! It straightens fast with not too many passes. I do wish it had a temperature setting, but it's okay! So easy to use!
KayleeH
4/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Amazing

Amazing hair straightener. It heated up so quick and was easy to use. I have fine hair and I didn’t feel like the straightener was damaging my hair or pulling my hair out as some straighteners tend to do. I love the sleek design and it felt nice in my hand as I was using it. This would make a perfect gift.
StephanieM
5/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Great Product

I do like this but I have actually replaced this with the ghd Chronos and I like that one just a little bit better. This one will absolutely still straighten and curl my hair, just depending on the style that I want but it's not quite as smooth or quite as seamless as the chronos. This one also has the tendency to catch my hair in the hinge once in awhile if I'm not careful. Overall I think it a really good straightener, though, and if I didn't have the Chronos for comparison I would still be very happy with this. It's lightweight, it's easy to use, and it heats up almost instantaneously. I think that this is a great straightener if you've been looking for a new one.
CarlaL
4/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com