International Day Women's Sale: Save up to 20%* on ghd curling irons & flat irons + FREE ghd 2-in-1 flat iron bag ($49 value) with code IWD2026 | Klarna available
ghd one inch platinum plus styler in white with allure best of beauty award seal
ghd one inch platinum plus styler in white with allure best of beauty award seal
ghd one inch platinum plus styler in white plate close-up
ghd one inch platinum plus styler in white hinge close-up
ghd one inch platinum plus styler in white button close-up
ghd one inch platinum plus styler in white with box

ghd Platinum+ Flat Iron (1 inch plate) White

FREE GIFT AWARD WINNER
  • Ultimate smart flat iron that predicts your hair's needs
  • 70% stronger hair¹
  • 75% more shine² 
  • 2x color protection

Use code IWD2026 at checkout to receive a FREE ghd 2-in-1 heat-resistant flat iron bag & mat ($49 value). While supplies last.

Color: white

USD $319.00

*

USD $255.00

  • Free Standard Shipping
  • 21 day no hassle return policy
  • 3 year warranty
ghd Platinum+ Flat Iron (1 inch plate) White

was USD $319.00

USD $255.00

FREE GIFT AWARD WINNER

Discover our best selling smart styler with over 50 global beauty awards, including four Allure Best of Beauty Awards for Best Flat Iron.

No more guessing the correct styling temperature. All of our stylers are pre-set to the optimal styling  temperature of 365°F. ghd's ultra-zone™ technology monitors heat 250x a second to maintain the healthiest temperature without extreme heat damage. Enjoy 70% stronger hair,* 75% more shine,** and 2x more color protection. 

ghd 20 Years of Hair-itage - loved by beauty enthusiasts, endorsed by stylists.

SUGGESTED USAGE
- Use on dry hair
- Spray ghd heat protect spray - bodyguard and comb through from root to tip before styling.
- Ensure that the styler is as close to the root as possible before closing the plates.
- Gently move toward the tip of the section in one simple gliding motion.
- Repeat the process with each section of hair, gliding once from roots to ends.

*reduced breakage and 2 x more color protection vs a styler working at 450ºF
**Proven to increase shine vs naturally dried hair

ghd one inch platinum plus styler in white button close-up

Our bestselling smart flat iron

No more guessing the correct styling temperature. A push of a button ensures the optimal styling temperature of 365°F with no extreme-heat styling damage.

ghd one inch platinum plus styler in white hinge close-up

Flat iron waves

Unique wishbone hinge and round barrel enables versatile, snag-free styling to create sleek styles, curls, or waves.

ghd one inch platinum plus styler in white plate close-up

Personalized results

Ultra-zone™ predictive technology recognizes hair thickness & speed of styling and adjusts accordingly for results personalized to you.

Enhanced styling with less heat

Infinity sensors monitor heat 250x a second across the high-gloss plates to deliver a personalized styling experience, no matter your hair type or length.

ghd one inch platinum plus styler and heat protect spray - bodyguard

Power couple

Unlock professional end results - use the ghd platinum+ with our #1 bestselling heat protect spray - bodyguard for lightweight & invisible protection while styling.

allure best of beauty hall of fame seal on a black background

OUR MOST AWARDED SMART STYLER

Winner of 50 global beauty awards and 4x winner of the much-coveted Allure Best of Beauty Award for Best Flat Iron

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4.3/5

ghd Platinum+ Flat Iron (1 inch plate) White rating review

Terms and conditions for publication of reviews
Would recommend this to a friend
Showing 583 reviews

Works great

I love the size it is great size for traveling. It heats up fast and straightens hair quickly and nicely. I'm enjoying using this and would buy from this brand in the future.
RachelG
5/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Incredibly comfortable design

I love how fast this flat iron heats up. It takes seconds but It makes my bathroom lights flicker while it's heating. It has a speaker built in that alerts you to when it's turned on and again when it's hot enough. It's a neat feature but sounds like a low quality speaker. I have had a problem with single strands of hair getting stuck in the plates if I use too big of a section but none of that is a deal breaker because this is the most comfortable flat iron I have ever used. It fits so perfectly in my hand, is easy to get a good grasp on and doesn't take much strength to keep it clamped shut. The length is good also, overall the iron is great and it's just a well balanced hair tool that allows me to quickly style my hair!!
HeatherS
5/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Good product

Love this flat iron the packaging is great. It’s well made has a good design on it. Heating is on point love the results that it gives me. I definitely recommend this product.
CarmenF
5/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Heats up fast

I have a lot of fine hair and when I use a flat iron, I always use it to curl. It has been a bit since ive used a flat iron to curl (my sister took my old one) so I needed time to practice with it. There were times where I struggled getting a good curl. I had a hard time getting my hair to stay in or struggled to pull the iron down smoothly over my section which sometimes bent the hair. There were times where I got the perfect curl. I believe this is probably mostly user error as I am out of practice. Even with the slight hiccups, I still got good beachy waves and volume in my hair. I will continue to use this.
AmberB
4/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

light, easy to use! gets hot quick

ive wanted a ghd straightener for soo long and it def lives up to what i thought!!! my hair turns silky smooth and it gets rid of all that frizz! make sure to use a heat protectant product before use. now you don't have the option to change temperatures which at 1st bothered me but its better for your hair so im ok with it. it gets hot enough to get&keep my thick, wavy, course hair straight! i love how petite and light it is also. AND it comes with a cooling jacket thingy which is very conveniant.
LaurenL
5/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com