ghd one inch platinum plus styler in white with allure best of beauty award seal
ghd one inch platinum plus styler in white with allure best of beauty award seal
ghd one inch platinum plus styler in white plate close-up
ghd one inch platinum plus styler in white hinge close-up
ghd one inch platinum plus styler in white button close-up
ghd one inch platinum plus styler in white with box

ghd Platinum+ Flat Iron (1 inch plate) White

FREE GIFT AWARD WINNER
  • Ultimate smart flat iron that predicts your hair's needs
  • 70% stronger hair¹
  • 75% more shine² 
  • 2x color protection

Use code HEAT at checkout to receive a FREE ghd Bodyguard ($28 value). While supplies last.

Color: white

USD $319.00

*

USD $255.00

  • Free Standard Shipping
  • 21 day no hassle return policy
  • 3 year warranty

  • *$319 was the prevailing market price across retailers on 2/27/26
ghd Platinum+ Flat Iron (1 inch plate) White

was USD $319.00

USD $255.00

FREE GIFT AWARD WINNER

Discover our best selling smart styler with over 50 global beauty awards, including four Allure Best of Beauty Awards for Best Flat Iron.

No more guessing the correct styling temperature. All of our stylers are pre-set to the optimal styling  temperature of 365°F. ghd's ultra-zone™ technology monitors heat 250x a second to maintain the healthiest temperature without extreme heat damage. Enjoy 70% stronger hair,* 75% more shine,** and 2x more color protection. 

ghd 20 Years of Hair-itage - loved by beauty enthusiasts, endorsed by stylists.

SUGGESTED USAGE
- Use on dry hair
- Spray ghd heat protect spray - bodyguard and comb through from root to tip before styling.
- Ensure that the styler is as close to the root as possible before closing the plates.
- Gently move toward the tip of the section in one simple gliding motion.
- Repeat the process with each section of hair, gliding once from roots to ends.

*reduced breakage and 2 x more color protection vs a styler working at 450ºF
**Proven to increase shine vs naturally dried hair

ghd one inch platinum plus styler in white button close-up

Our bestselling smart styler

No more guessing the correct styling temperature. A push of a button ensures the optimal styling temperature of 365°F with no extreme-heat styling damage.

ghd one inch platinum plus styler in white hinge close-up

Flat iron waves

Unique wishbone hinge and round barrel enables versatile, snag-free styling to create sleek styles, curls, or waves.

ghd one inch platinum plus styler in white plate close-up

Personalized results

Ultra-zone™ predictive technology recognizes hair thickness & speed of styling and adjusts accordingly for results personalized to you.

Enhanced styling with less heat

Infinity sensors monitor heat 250x a second across the high-gloss plates to deliver a personalized styling experience, no matter your hair type or length.

ghd one inch platinum plus styler and heat protect spray - bodyguard

Power couple

Unlock professional end results - use the ghd platinum+ with our #1 bestselling heat protect spray - bodyguard for lightweight & invisible protection while styling.

allure best of beauty hall of fame seal on a black background

OUR MOST AWARDED SMART STYLER

Winner of 50 global beauty awards and 4x winner of the much-coveted Allure Best of Beauty Award for Best Flat Iron

4.3/5

ghd Platinum+ Flat Iron (1 inch plate) White rating review

Would recommend this to a friend
Showing 558 reviews

Hot in less than 90 seconds

This was hot in literally less than 2 minutes, it is the fastest flat iron I have EVER seen!! It’s pretty easy to use, a single button, which is convenient however you have no control over the temperature which is my only con.
JessicaM
4/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Lightweight and effective!

I can’t believe I was able to get this product! It is so lightweight and heats up within seconds. My hair was super messy before work and after just a few strokes through my hair looked so much more put together! I also like that there’s a rubber cover to make sure that I don’t burn anything in the bathroom. Btw, it makes a loud sound when it turns on, when it’s ready, and when you turn off the straightener which I was not ready for lol
CloieC
5/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Very easy

I love their hair straightener! It glides through my hair super easily which is nice. It heats up pretty quickly and is very light weight and easy to travel with. I really like the results of straight in gym hair with this tool.
SydneyM
5/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Finally a flat iron that understands hair!

Finally a flat iron that understands hair! This flat iron styler heats up in seconds, and beeps when it’s ready to use. There is no more guessing with heat settings, this styler stays at an optimal 365 degrees, with no extreme heat damage. With its built in ultra-zone technology, it recognizes hair thickness and speed, so you get personalized results. I love how easy it is to use this flat iron, the cord is not stationary to the iron, it rotates as you move, so it doesn’t get tangled and it’s not in your way when you are using the flat iron. My hair is styled in minutes with this flat iron, I only have to pass it through my hair once to make it straight. It’s so easy to create waves with this iron and they last all day. Every time I use this flat iron, I’m impressed at how shiny and healthy my hair looks and feels. Overall I’m truly impressed with this ghd flat iron, and I would recommend this Platinum+ styler 1” flat iron to everyone.
GraziaC
5/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Even for straight hair!

Sleek straightener that takes care of the fly aways. I have straight hair but when I wake up in the morning my hair gets frizzy and crazy. This straightener does just the trick. It glides smoothly and is a no fuss iron. It’s silent and compact enough to take on trips. I wish it had a temperature gauge, but it’s super easy to use. Also works well for curling without snagging and ripping your hair (which a lot of flat irons do). Would definitely recommend.
JessieD
4/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com