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GHD X VICTORIA BECKHAM SS24 

RICH SHINE 

Join ghd behind the scenes at Paris Fashion Week on 29th September 2023 and discover the Victoria Beckham SS24 collection, with hair styled by Anthony Turner. 

Hair stylist Anthony Turner and his team created a sleek and shiny hairstyle that is androgynous yet chic, using the ghd duet style 2-in-1 hot air styler, the first 2-in-1 hot air styler* that dries and styles hair at the same time with no heat damage**.

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GHD X VICTORIA BECKHAM

"The hair look this season is androgynous and confident. I wanted the hair to feel effortless and rebellious, turning the idea of femininity on its head and complimenting each of the girls' strength. Using the new ghd duet style, we created the look to really work with the proportions and fluidity of the collection in an elevated way." says Victoria Beckham 

"ghd duet style is the first 2-in-1 hot air styler transforming hair from wet to styled with no heat damage. It cuts the amount of time that it takes me to dry the hair backstage and every minute counts!" says Anthony Turner

GET THE "RICH SHINE" LOOK

"The inspiration is androgyny and handsome hair... at the same time healthy and expensive! Victoria wanted a hair that didn't conform... a hairstyle that was effortlessly rebellious to the idea of feminine and something that competed the collection's proportions." says Anthony Turner.
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1. PREP

To wet hair, apply a volumizing mousse and texture spray to add structure and grit, then comb the hair into a very low strong side part. 
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2. DRY & STYLE 

Next, work through the hair in sections with the ghd Duet Style which works on damp hair to dry & style simultaneously for sleek, smooth, shiny hair. 
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3. TAME 

Once hair is dry, use a soft bristle brush to brush hair flat with hairline directed slightly back. Then, secure with elastic into a low ponytail at the nape of the neck. 
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4. FINISHING TOUCHES

Use ghd sleek talker wet to sleek styling oil on the ponytail to smooth and shine. 

GO BEHIND THE SCENES

Sneak a peek into the world of hair and fashion at the Victoria Beckham SS24 Paris Fashion Show.
Sneak a peek into the world of hair and fashion at the Victoria Beckham SS24 Paris Fashion Show.

                                  *that combines hot air and heated styling plates

  **no thermal hair damage detected after 100 cycles of 4 passes in wet to style mode vs naturally dried hair