ghd
x Guido Palau:
Alexander Wang
at NYFW SS18
At New York Fashion Week, ghd partnered with international session stylist Guido Palau to create the show Alexander Wang Spring / Summer 2018 hair look.
“When considering natural hair, people tend to assume that the end result will be messy. That’s absolutely not the case.” – Guido
Reflecting the fashion industry’s current fascination with the individual and the unique, Guido Palau worked with models’ natural texture to create ‘lived-in’ hair with movement a-plenty.
Guido first washed each girl’s hair, before applying a styling cream and using the ghd air® hairdryer with a ghd air® diffuser to mimic the process of allowing hair to air-dry.
“A great hairdryer, like the ghd air® hairdryer, minimises drying time and therefore limits damage to the hair, while helping to achieve beautiful, natural movement.”
After crafting a messy middle part with his fingertips, hair lengths were gently bent around the ghd curve ® classic curl tong to lend natural movement, texture and idiosyncratic waves.
“This look requires simply two tools, the ghd air® hairdryer and ghd curve® classic curl tong. Great styling tools are essential for creating simple, modern textures.”
Here’s how to create the New Wave:
1. Wash hair and apply ghd heat protect spray.
2. Use the ghd air® hairdryer with a ghd air® diffuser to gently blow-dry hair on a low heat setting, while maintaining and enhancing your natural texture.
3. Add a natural centre parting using fingers.
4. Afterwards, create a soft natural wave by bending sections of hair around the ghd curve ® classic curl tong to add additional movement. Maintain an imperfect finish by bending hair in different directions.
ALEXANDER WANG GALLERY:
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