HAIR STRAIGHTENERS
Our carefully curated collection of hair straighteners and flat irons are suitable for every hair type, texture and length, each with their own unique styling results. From slim plates to wide, and styling on the go, whatever your preference, find the perfect hair straightener for you with ghd. Explore our collection of award-winning stylers and achieve salon-worthy looks at home.
Our professional range of multi-use hair straighteners are the perfect addition to your STYLING ESSENTIALS, whether you’re after big, bouncy curls, loose, beachy waves or a sleek, poker-straight finish. Discover ghd’s range of hair straightening tools for ultimate, long-lasting results without compromising hair health.
The ghd chronos contains HD Motion-responsive technology constantly monitoring the optimum styling temperature at 185°C across both plates, making it 2x more responsive¹ adapting to your styling motion with no extreme heat damage². With 3x faster styling³ ghd chronos hair straightener delivers high definition results in just one stroke.
For those with long, thick and curly hair, new ghd Chronos Max styles hair 3x faster⁴ in one-stroke with HD results that last 24 hours⁵. The 85% larger⁶ close-edge plates are perfect for root to tip styling.
The ghd platinum+ is our SMART hair straightener; it uses predictive ultra-zone™ technology to recognise the thickness of your hair and styling speed, as well as monitoring the temperature 250 times per second to keep the plates at the optimum heat. With a rounded barrel for easy curling and waves, achieve healthy, glossy hair in just one stroke.
The ghd gold® hair straightener features dual-zone technology, which uses heat sensors on both plates, to maintain an optimum hair-straightening temperature of 185°C achieving a salon-smooth finish.
Styling just got easier with the ghd max hair straightener, our wide plate professional styler containing advanced dual-zone ceramic technology. Guarantees sleek and smooth results whilst cutting down styling time, perfect for long, thick or curly hair.
The ghd original hair straightener is the tool that transformed hair styling forever, now back and better than ever before. It goes from 0 to 185°C in just 30 seconds, for convenient, all-round styling.
Our 1st on the go cordless hair straightener, ghd unplugged, contains a bespoke long-life lithium battery guaranteeing performance of a regular sized ghd styler. This portable, powerful, flight friendly styler is the perfect top-up tool for quick, sleek and smooth hair anywhere, anytime.
¹ Vs ghd platinum+
² Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”)
³ Vs ghd Original. Technical test in lab show ghd Chronos is 3X faster to achieve same high level of shine on brunette tresses.
⁴ Vs ghd Max. Technical test in lab show ghd Chronos max is 3X faster to achieve same high level of frizz reduction on frizzy tresses
⁵ Consumer testing, Nov’23. 82% of 112 consumers agreed ghd chronos max gave 24-hour lasting style
⁶ Technical test in a lab on brunette hair, measured vs. naturally dried hair
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FREQUENTLY ASKED QUESTIONS
Why shop the latest ghd hair straighteners?
By upgrading your hair straightener with the latest technology you unlock numerous benefits such as 3x faster styling³, 2x more responsive¹ , 85% more shine7, 3x more breakage protection8, 2x less frizz?.
¹ vs ghd platinum+
³ vs ghd Original. Technical test in lab show ghd Chronos is 3X faster to achieve same high level of shine on brunette tresses.
7 Technical test in a lab on brunette hair, measured vs. naturally dried hair
8 vs. competitor styler working at 235°C
? Technical test in a lab on frizzy hair, vs naturally dried hair
Where to buy ghd straighteners?
All our limited-edition hair straighteners, special offers and accessories are available at ghdhair.com. 4 reasons to buy from ghdhair.com are:
- Be the first Our exclusive limited edition products like our Pink collection and Christmas collections will always be available first at ghdhair.com
- Personalisation All products available with personalisation to truly make your own or delight gift receivers
- Inspiration Get exclusive hairstyles content
- Warranty On all products for peace of mind
How much are ghd straighteners?
ghd straighteners range from £139 for our entry level ghd Original to £299 for our advanced ghd Chronos Max styler which works 3x faster†. Our pricing reflects the design, quality and innovation at the centre of our world. As the UK's number 1 hair straightener brand† we work with professional hair stylists to ensure the quality of our stylers and this is reflected in our average product rating of 4.5 out of 5.
† Based on ownership of an electrical straightener, 38% of 1540 people surveyed owned a ghd straightener. Brand ownership study conducted Jan - Feb 2024 across straightener brands
How to curl my hair with a straightener?
Our straighteners are versatile, meaning you can create many different looks with just one tool. Style loose waves with the hair straighteners for ultimate low-key glam vibes. Follow our tutorial and learn how to curl hair with a straightener.
How long do ghd straighteners last?
Design, quality and innovation are at the centre of our world. As the UK's number 1 hair straightener brand†, our goal is to create tools that are built to last.
At our in-house research and development facility in Cambridge, where we craft our award-winning styling tools, every product undergoes extensive testing for durability and longevity.* This includes 2 years of simulated use, dropping them from a height of 50mm 35,000 times and opening and closing the hinges 110,00 times to evaluate durability.
Our warranty is 2-3 years based on which hair tool model you choose, or 1 year for hair dryers when used professionally.
† Based on ownership of an electrical straightener, 38% of 1540 people surveyed owned a ghd straightener. Brand ownership study conducted Jan - Feb 2024 across straightener brands
Find the right ghd hair straightener for you by taking our quiz or comparing our range of ghd professional hair straighteners, so you can have a good hair day everyday! Whether you're looking for a cordless, wide plate or versatile styling tool, we've broken down our range of hair straighteners to help you choose the right tool for you.
Can straightening hair damage it?
Styling hair at 190°C or higher can cause damage. This is why all ghds are 185°C temperature. Using heat styling tools at a high temperature can also affect hair growth by causing breakage inhibiting the hair from getting longer at its natural growth rate.
What temperature are ghd straighteners?
Scientists at our Cambridge R&D labs have discovered the perfect styling temperature: a precise 185°C is the sweet spot for achieving gorgeous, long-lasting styles while minimizing hair damage. Therefore, all ghds are 185°C temperature.
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