1Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.
2Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling
3Technical test in a lab on brunette hair, measured vs. naturally dried hair
4Technical test in a lab on frizzy hair, vs naturally dried hair
5vs. competitor styler working at 235°C
6Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”)
7vs ghd platinum+
8No thermal hair damage detected after 100 cycles of 4 passes in wet to style mode vs naturally dried hair.