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WORD ON THE STREET? IT MEANS GOOD HAIR DAY

26th MARCH 2024

We literally registered an official day to remind everyone that it means good hair day, so sign up and be the first to hear about the treats we'll have on offer soon. We're just that nice.

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OUR MOST ADVANCED SMART STRAIGHTENER

3x faster styling¹ for one stroke high-definition results that last 24 hours² with 85% more shine⁴, up to 2x less frizz⁵ and 3x more breakage protection⁶. 

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3X FASTER STYLING WITH ONE-STROKE RESULTS

The power of ghd Chronos is here to answer your hair prayers, empowering you with ultra-fast styling.

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85% MORE SHINE⁴

Up to 2x less frizz⁵, 3x more breakage protection⁶, high-definition curling from the root, styles that last for 24 hrs².

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NEW HEAT PROTECTION RANGE

Heat protection is essential for every single hair type, but for hair that needs extra care, we have expanded bodyguard into a collection of heat protect sprays – now expertly formulated for fine & thin hair types.

Pair together ghd chronos with your choice of ghd bodyguard for ultimate results.*

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GHD DUET STYLE

ghd duet style is designed specifically for wet hair using air-fusion™ technology meaning you can style with no heat damage⁸.

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1Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.

2Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling 

3Technical test in a lab on brunette hair, measured vs. naturally dried hair

4Technical test in a lab on frizzy hair, vs naturally dried hair

5vs. competitor styler working at 235°C

6Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”)

7vs ghd platinum+

8No thermal hair damage detected after 100 cycles of 4 passes in wet to style mode vs naturally dried hair.