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¹ Technical test in lab measured on frizzy hair measuring frizz reduction vs naturally dried hair as a measure of smoothness.
² Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”)
³ vs naturally dried frizzy hair, dependent on consumer use
⁴ vs naturally dried medium brown hair, dependent on consumer use.
⁵ technical testing vs. naturally dried hair
⁶ Vs untreated hair
⁷ vs non conditioning shampoo
⁸ vs hair treated with a 24hr average amount of sebum
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