¹Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.
²Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling 
³No thermal hair damage detected after 100 cycles of 4 passes on thoroughly towel dried hair​
⁴when used with curl hold spray. Technical test measuring curl retention in a humidity chamber 50% respective humidity
⁵December'20. Over 71% of 79 consumers agreed vs their current styler.
⁶ Proven to increase shine vs naturally dried hair.
⁷vs ghd gold
⁸Vs ghd Max. Technical test in lab show ghd Chronos max is 3X faster to achieve same high level of frizz reduction on frizzy tresses.
⁹Consumer testing, Nov’23. 82% of 112 consumers agreed ghd chronos max gave 24-hour lasting style.
¹⁰No thermal damage detected after 3 passes drying with a paddle brush and halo styling concentrator on maximum heat and fan settings vs naturally dried hair. 
¹¹Technical test in lab measured on frizzy hair measuring frizz reduction vs naturally dried hair as a measure of smoothness.
¹²Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on Brown Caucasian hair (a “Strength Reduction”)
¹³vs naturally dried frizzy hair, dependent on consumer use
¹⁴vs naturally dried medium brown hair, dependent on consumer use.
*see promotion TERMS AND CONDITIONS