GHD RISE THE INNOVATION
Scientist & ghd Vice President of Smart Devices, Dr Tim Moore, explains the science behind ghd rise.
You said you wanted volume, we listened...Introducing the NEW ghd rise volumising hot brush! Our latest innovation with intelligent ultra-zone technology, the ghd rise is a game changer for volume and body.
The ghd rise delivers kind-to-hair styling and long lasting results, so you can achieve 2x more volume that lasts all day without fear of heat damage or excessive backcombing, compromising the integrity of your hair. Dr Tim Moore tells us why the ghd rise is going to be your new best friend for high-volume hair...
Game Changing Technology
ghd rise contains the same smart technology that is in platinum+ and curve to give you long-lasting healthy-looking results. By measuring the temperature at 250 times a second, ghd rise can detect changes in the amount of hair and thus make adjustments to the power, to ensure the ultimate styling temperature of 185°C is maintained all the time for best results. No other hot brush works like this.
The big innovation in ghd rise is the application of the smart technology that measures the temperature 250 times per second, but the bristles are also unique and innovative. We had to ensure the bristles were perfect: too long and hair tangles, too short and usage is difficult. Diameter and width of the bristles is also important: they must be thin enough to separate the hair fibres but also strong enough to create volume. A lot of research and time was spent creating the perfect bristles for ghd rise.
Creating volume is achieved by styling the hair root so that it comes straight out of the scalp rather than at an angle. To get hair to do this, you must style close to the root and scalp but without touching the scalp. To do this, the bristles are really important: they need to be long enough to keep the heat away from the head, but short enough to get the lift close to the hair root. The ghd rise has the perfect bristles for volume boosting.
Long Lasting Style
The smart technology that controls the temperature at 185°C in ghd rise enables the tool to deliver fast and long lasting style from root to tip, without causing damage to the hair. All ghd tools maintain a constant temperature of 185°C for healthy and long lasting style.
Rise & Glide: Two Game Changing Hot Brushes
ghd glide professional hot brush launched last year and is super easy to use; it meets the need for second day styling in a quick format and without damage. While ghd glide is focused on smoothing and straightening, the new ghd rise is all about volume and creating movement in the hair - it answers a different need when styling hair.