HAIR STRAIGHTENERS
The ghd Black Friday sale is here. Save up to 30% on selected ghd hair straighteners, including some of our most-loved professional stylers*. Shop now. T&Cs apply.
THE POWER OF A GOOD HAIR DAY
All of our hair straighteners are set at an optimum heat temperature that straightens without the added frizz and flyaways, letting you create long-lasting styles with much less damage.
Explore our collection of award-winning stylers and achieve salon-worthy looks at home.
Picking the right ghd straightener comes down to your hair length, your hair thickness or texture, and the condition it's in. Use the map below to match a model to your hair, or take the hair straightener quiz for a personalised pick.
Sculpt: all hair types, Heat-Adapt technology that adapts to your hair in real time for zero damage*
Chronos: all hair types, HD motion-responsive plates, fast everyday styling, 26mm plates
Chronos Max: long or thick hair, 85% larger 43mm wide plates, fastest root-to-tip styling
Platinum+: coloured hair, predictive Ultra-zone smart heat, 2x colour protection, 26mm plates
Gold: sleeker, smoother finish, Dual-zone technology, fine to medium hair, 26mm plates
Mini: short hair, fringes and bobs, 15mm slim plates
Original: everyday styling for fine to medium hair, 24mm plates
Duet Style: 2-in-1 wet to dry hot air styler for volume and a salon blow dry
ghd straighteners use advanced ceramic plates that spread heat evenly across the hair, helping smooth strands and reduce frizz without going hotter than needed. Plate width and heat profile depend on your hair: wider plates work faster on long or thick hair, slim plates reach close to the roots on fringes and short cuts, and smart-heat models give extra protection on coloured or damaged hair.
*Zero damage to the natural structure of your hair, Find out more.
Why 185°C is the optimum styling temperature
185°C is the optimum styling temperature, the proven balance between effective styling and the least heat damage. Research from ghd's Cambridge R&D lab shows that going above 190°C risks internal damage to the hair, while styling below around 160°C damages the cuticle. One correct, engineered temperature beats chasing more heat settings.
The newest model, ghd Sculpt, takes this further. Heat-Adapt technology reads hair thickness, styling speed and movement, then controls heat at the hair in real time rather than holding a fixed plate temperature. Each pass adjusts to what your hair needs, for personalised styling with zero damage*. Every ghd styler also has automatic sleep mode for added safety.
25 Years of Good Hair Days
25 years of good hair days, with hair straighteners trusted worldwide for consistent, salon-quality results and professional performance you can rely on.
Backed by 25+ years of hair and heat expertise, every ghd straightener works at the optimum styling temperature, giving effective results without unnecessary heat exposure. Every model in the lineup works across all hair types, including the new ghd Sculpt straightener with Heat-Adapt technology.
With advanced ceramic plates, automatic shut-off and up to a 3-year warranty, ghd styling tools pair durability with performance, used by professionals in salons worldwide and built for consistent, beautiful results at home.
FREQUENTLY ASKED QUESTIONS
What is the best ghd straightener for frizzy hair?
ghd Chronos or Chronos Max. Both hold the optimum 185°C styling temperature steadily, helping smooth frizz without overheating.
Can I use the styler on wet hair?
No, standard ghd straighteners should only be used on dry hair to prevent heat damage and faults.
The exception is the ghd Duet Style, which is specifically designed for wet to dry styling.
What is the best ghd straightener for fine hair?
ghd Sculpt or Chronos. Sculpt's Heat-Adapt technology dials heat back automatically on finer hair, while Chronos delivers fast everyday styling on 26mm plates.
How to curl hair with a hair straightener?
Yes, ghd straighteners can be used to curl and wave hair as well as straighten it.
The rounded barrel design makes it easy to create smooth curls without snagging. Tutorials are available to show different curling techniques. Check out our ghd straightener styling guide.
How do I clean and maintain my ghd straightener?
To maintain your ghd straighteners, keep the plates clean and store them in a heat-resistant pouch after cooling.
Wipe the plates with a soft, damp cloth after each use, avoid submerging the tool in water, and ensure it is unplugged and fully cooled before cleaning.
For more tips on caring for your styling tools, visit How to Clean Hair Straightener Plates | ghd.
How long do ghd straighteners last?
With proper care, ghd straighteners typically last several years and include a 2–3 year warranty depending on the model.
Each product is durability-tested with hinge cycles and simulated use to ensure long-term performance. Correct storage and cleaning will also help extend their lifespan.
What is the best ghd straightener for long hair?
For long hair, the ghd Chronos Max with 43mm wide plates is the best option because it covers more hair in each pass.
The wider plates reduce styling time while maintaining a consistent 185°C, making it easier to smooth dense or coarse hair effectively.
How much do ghd straighteners cost in New Zealand?
ghd straighteners in NZ are priced by model and technology. Entry models like the Original sit at the lower end of the range, while smart-heat models like chronos and the new ghd Sculpt interactive straightener sit at the top. Browse the product grid above for current NZD pricing.
Where to buy ghd straighteners?
You can buy ghd straighteners directly from ghdhair.com or through authorised retailers.
Reasons to buy from ghdhair.com include:
- Exclusive limited edition collections like Pink and Christmas, available first online
- Personalisation to make your curler unique or gift-ready
- Access to exclusive hairstyle content
- Warranty on all products for peace of mind
How to protect your hair when straightening?
Start on dry hair (unless you're using Duet Style), apply a heat protectant before styling, work in small sections, and limit passes to one or two per section. Styling at 185°C, ghd's optimum temperature, also reduces heat exposure compared with hotter alternatives.
What is the best ghd straightener for thick or coarse hair?
ghd Chronos Max. The 43mm wide plates are 85% larger than standard ghd plates, cutting styling time on long, thick or coarse hair with fewer passes from root to tip.
What is the best ghd straightener for travel?
ghd Mini. Slim 15mm plates and a compact body make it the easiest ghd to pack, with the same 185°C optimum temperature as the full-size models.