NEW GHD CHRONOS MAX BEST WIDE PLATE HAIR STRAIGHTENER (43MM PLATE) DUSTED PINK

Introducing the ghd Chronos Max™ professional HD motion-responsive™ wide plate straightener — reimagined in dreamy dusted pink with refined rose-gold accents. A statement in both performance and purpose, this limited edition colour continues our longstanding commitment to raising funds and awareness for breast cancer charities, with R100 donated to PinkDrive® for every pink tool purchased.

Engineered for high-definition styling, ghd Chronos Max is 2x more responsive⁴ for 3x faster² results, making it the ultimate wide-plate hair straightener for long, thick and curly hair. Designed to transform in just one stroke, it delivers sleek, smooth results with no extreme heat damage.¹⁰

At its core lies intelligent HD motion-responsive™ technology, which continuously adapts to your styling movements and adjusts power accordingly. Maintaining the optimum 185°C, it ensures precise heat monitoring for styles that last up to 24 hours³ — even on thicker hair types. With up to 2x more breakage protection⁵, you can achieve high-definition results without compromise.

The ghd Chronos Max wide hair straightener features 85% larger¹ ceramic floating plates, paired with 24% thinner edges⁹ and a softly curved design to glide closer to the roots. The result is flawless root-to-tip styling from every angle. Expect up to 90% more shine⁶, 2.5x less frizz⁷ and hair that is up to 3x straighter in just one stroke⁸ — all without extreme heat.¹⁰

It’s more than a hair straightener. The ultra-ergonomic curved silhouette allows you to move effortlessly between polished straight styles, soft waves and relaxed flicks with a simple turn of the hand — giving you complete creative control.

Giving you total peace of mind, the sleep mode automatically switches off after 10 minutes of inactivity, while universal voltage, a protective plate guard and a professional-length 2.7m cable ensure styling confidence wherever you are. Finished with a 2-year warranty, ghd Chronos Max is your definitive wide-plate styler — delivering salon-worthy results at home, beautifully dressed in soft pink.

¹ Vs ghd gold.
² Vs ghd Max. Technical test in lab show ghd Chronos max is 3X faster to achieve same high level of frizz reduction on frizzy tresses
³ Consumer testing, Nov’23. 82% of 112 consumers agreed ghd chronos max gave 24-hour lasting style
⁴ Vs ghd platinum+ with ultra-zone technology
⁵ Vs competitor styler operating at 235°C
⁶Technical test in a lab on brunette hair, measured vs. naturally dried hair
⁷Technical test in a lab on frizzy hair, vs naturally dried hair 
⁸Technical test in a lab on wavy hair, vs naturally dried hair
⁹ Vs ghd Max
¹⁰ Extreme heat is any heat treatment causing fractional wet tensile strength reduction per cycle greater than 0.001, measured over at least 100 cycles on brown Caucasian hair (a "Strength Reduction"). Extreme heat damage is a Strength Reduction of more than 0.005​ 
¹¹ Heat-resistant bag should only be used with ghd products.