NEW GHD GOLD® HAIR STRAIGHTENER (26MM PLATE) DUSTED PINK

For 23 years, the iconic ghd pink collection has stood at the heart of our brand. It's not just about styling – it’s about making a difference. With over $25.5 million raised for breast cancer charities worldwide, this limited-edition collection is part of our ongoing promise to support breast cancer awareness, one sleek style at a time. Every pink product you purchase contributes to this vital cause with a R100 donation to PinkDrive® in South Africa.

This year, the ghd gold® professional hair straightener arrives in a limited-edition dusted pink elevated with rose-gold accents. A coordinating 2-in-1 heat-resistant bag³ ensures you can style with confidence, wherever the day takes you.

Featuring Dual-zone technology, this clever styler maintains the optimum styling temperature of 185˚C across both plates – giving you ultra-sleek, frizz-free results from root to tip, with no extreme heat. The ceramic floating plates glide effortlessly through your hair, with thanks to the high-gloss coating for a glassy shine and that "just stepped out of the salon" feel.

As ever, it's far more than a straightener, thanks to its sleek rounded design and curved edges, you can easily switch up your look – from poker-straight locks to bouncy curls and effortless waves – all without the snag or stress.

Of course, the details matter too. There’s universal voltage, a 2.7m professional-length cable, a protective plate guard, and an automatic sleep mode that kicks in after 30 minutes of inactivity – because peace of mind looks good on everyone.

However you choose to wear your hair - for confidence, creativity or the cause, do it in pink.

¹ December'20. Over 71% of 79 consumers agreed vs their current styler.
² Proven to increase shine vs naturally dried hair.
³  Heat-resistant bag and mat should only be used with ghd products.
* Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”)