¹​ Technical testing vs naturally dried hair, dependent on consumer use​ 
² Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.
³ Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling
⁴ Vs ghd Gold. 
⁵ Vs ghd Max. Technical test in lab show ghd chronos max is 3X faster to achieve same high level of frizz reduction on frizzy tresses.
⁶ Consumer testing, Nov’23. 82% of 112 consumers agreed ghd chronos max gave 24-hour lasting style.
* Heat-resistant bag should only be used with ghd products.
⁰Based on ownership of an electrical straightener, 38% of 1422 people surveyed in Australia owned a ghd straightener. Brand ownership study conducted Jan - Feb 2024 across straightener brands.