ghd platinum + testing facility

THE SCIENCE BEHIND GHD

ghd are leading the way in understanding the science of hair. Our Research & Development labs in Cambridge are unique in combining physicists, material scientists, product designers and hair specialists to focus solely on the terminal manipulation of hair. The facility allows for scientific testing on hair and the development of new products, as well as product performance testing.

WHY 185º IS SO IMPORTANT

If the styler is too hot it can cause irreversible damage to the hair and if it's too cold it doesn't create a long lasting style.

Due to rigorous testing in our labs, the scientists have discovered that the optimum styler plate temperature should be 185ºC to create long lasting, quick styles and causing less damage.

 ghd stylers deliver a superior temperature control through the use of high calibre sensors, heater technology and top quality

ghd platinum+ and ghd curve® use our patented ultra-zone technology featuring three sensors and three heating zones per plate to deliver a constant 185 ̊C, even on the most challenging hair types.

Extreme heat can cause hair colour to dull

Don’t risk using styling tools that reach super high temperatures, instead invest in the ghd platinum+ styler which maintains a continual temperature of 185 degrees and is proven to be kinder to your hair colour, delivering two times more colour integratory than a styler working at 230°C.”

PRECISE AIRFLOW FOR SLEEKER BLOWDRIES

The ghd helios™ professional hair dryer is fitted with unique Aeroprecis™ technology, channelling airflow through the longer-life, brushless DC motor to create a powerful airflow travelling at 120kmph.

STYLERS TO STAND THE TEST OF TIME

Due to rigorous testing in our labs, the scientists have discovered that the optimum styler plate temperature should be 185ºC to create long lasting, quick styles and causing less damage.