What categories of personal data does ghd collect about me and how is it used?

We collect:

·       Identification and demographic information, for example your first name, last name, email address, postal address, date of birth, phone number, gender, country of residence, lifestyle/interests, login name, password, loyalty programme information, answers to security questions.

·       Information automatically collected, for example your IP address, Device type (i.e. make and model), unique device identification numbers, browser-type; time zone settings, broad geographic location (e.g. country or city-level location); pages accessed and links clicked, how you navigate to and from the ghd Websites and ghd content (such as how you scroll over them, which parts you click and how long you spend on each page), your preferences, the products and/or services that you have viewed or searched for, crashes, download errors and response times and any phone number or social media handle used to call or contact our customer services or consumer affairs teams – for more information, please see our Cookie Notice here.

·       Transaction information, for example details regarding your transactions with us, including information about the purchases you (or your employer) made and the date and time of the purchase.

·       Information in connection with the performance of a contract, for example your job title, employer, professional qualifications, membership of professional bodies or information obtained from credit reference agencies or other background checks which are required for us to perform a contract we have with you or your employer.

We use this to:

·       set up your account and process payments (where we may use our payment service providers for orders made online) or manage orders;

·       analyse how individuals use ghd Websites and services, so we can improve the services we offer and the design and functionality of ghd Websites.

·       ensure content on ghd Websites is presented effectively for you and for your device.

·       provide you with products, information, and services you request from us, or we think you may be interested in.

·       provide location services (if you ask or permit us to), so we can deliver content or other services that are dependent on knowing where you are, like checking for fraudulent transfers and transactions, or finding a stockist near you.

·       display information, content and advertising for products and services from our Wella Company portfolio of brands on other websites if you visit our Wella Company Websites and opt-in to cookies.

-       where you visit our website anonymously, verify whether we know you. We do this by checking whether the device ID you are using to visit the Website, matches device ID information we already hold as well as recognising the manner in which our Website is used (i.e. how you behave on our Website). We do this so that if you are already known to us, we can check whether you have given your consent to receive marketing from us.

·       recommend products or services that we consider may be suited to you.

Lawful basis:

We do this in our legitimate interests (where we consider these are not overridden by your rights), such as to manage our business effectively, or to comply with our legal obligations (e.g. commercial sales and goods law).

We may also do this to take steps to enter into any contract with you or to fulfil our obligations under any contract with you for example, or Terms of Sale and/or our Terms of Use).

Where required, we will ask for your consent (e.g. for non-strictly necessary cookies and sensitive categories of data).

We will only use device IDs and Website usage matching to verify you and your device are already known to us if you have given us your consent to do this. We do this through our cookie consent platform.

Other than for strictly necessary cookies, you can manage cookies and whether you want to consent to them through our cookie consent platform.

We collect:

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