¹No thermal hair damage detected after 100 cycles of 4 passes on thoroughly towel-dried hair. 
²Technical testing vs naturally dried hair, dependent on consumer use
³consumer testing, 148 women, July 2023
⁴Technical test in a lab on brunette hair, measured vs. naturally dried hair
⁵vs naturally dried hair
⁶vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.
⁷Consumer testing, Jan’22. 86% of 142 consumers agreed their hair lasted 24 hours after styling Technical test in a lab on frizzy hair, vs naturally dried hair
*see promotion TERMS AND CONDITIONS