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¹Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.
²Consumer testing, Jan’22. 86% of 142 consumers agreed their hair lasted 24 hours after styling
³ Vs ghd Gold.
⁴ Vs ghd Max. Technical test in lab show ghd chronos max is 3X faster to achieve same high level of frizz reduction on frizzy tresses.
⁵ Consumer testing, Nov’23. 82% of 112 consumers agreed ghd chronos max gave 24-hour lasting style.
⁶No thermal hair damage detected after 100 cycles of 4 passes on thoroughly towel-dried hair.
* Heat-resistant bag should only be used with ghd products.