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¹Vs competitor curler set to 190°C. Lab test measuring time taken to form the same curl​ length (excluding max wand) 180-190°C for 26mm, 190°C for 32mm & conical. Lab test measuring time taken to form the same curl length.
² Consumer testing, Jan-Feb’24. an average of 73% of 921 consumers agree that ghd chronos curve makes frizz-free curls & waves.
³ When used with curl hold spray. Technical test measuring curl retention in a humidity chamber at 50% relative humidity
⁴ Technical test in a lab on frizzy hair, vs. naturally dried hair
⁵ Technical test in a lab on brunette hair, measured vs. naturally dried hair